Recycle for Hampshire began in August 2004 with extensive research to identify the attitudes and behaviours of different groups of people according to their lifestyles. The campaign’s messages have been designed to reflect the knowledge and needs of these key groups. We were asked by Hampshire County Council to produce a DVD that showcased the first year of the scheme. The project involved filming interviews and footage at a number of sites as well producing stop-motion animation and vibrant graphics to make the DVD punchy and accessable.